10+ years in tech across FinTech, EdTech, SaaS and B2C startups. I started as a digital marketer in SaaS, moved through EdTech and FinTech, and shipped products at five companies. Now I run product at EverStory — a B2C product where the gift itself is the conversion event.
My thesis at EverStory: most "personalized" gift products fail because they ask too much of the giver and not enough of the AI. Nobody wants to design pages or write from a blank page. People want to send something that feels like them. We rebuilt that around a flow where AI drafts the story from the photo — and the giver only adds the details that matter.
What I'm most interested in: the moment a B2C product crosses from "nice to have" to "kept on the shelf for a decade." It's a different threshold than retention or NPS — it's about whether a thing earns physical permanence. Family memory books are one example. Most categories of consumer goods have at least one such threshold hiding in plain sight.
EverStory turns scattered family photos into one printed memory book. AI reads each picture and writes a first draft of its story so you never face a blank page. You edit, add the names and dates only you remember, and we print the book ourselves at our own press in Poland — 20×20 cm hardcover, made to last.
Three product surfaces: a photo-first builder (AI drafts a story for every photo), a story-continuation layer (when the album is full, the service suggests what to add next), and our own printing and worldwide shipping. The challenge isn't the technology — it's removing every step where the giver might think "this is too much work."
Active market: Israel. We ship printed books worldwide.
Practical pieces I've written about preserving family stories, organizing photos, and gifts that actually stay.
7 practical ways to capture family memories — voice recordings, written interviews, recipe boxes.
Read →A simple, repeatable way to capture family stories so they stop living in one person's head.
Read →A weekend plan for scanning a box of old prints — without losing the originals.
Read →What to include, what to leave out, and how to keep yourself from quitting halfway through.
Read →When you want photos with stories vs photos to flip through. The honest difference.
Read →Gift ideas that get kept — not the ones that end up in a drawer by week three.
Read →Try the book builder — free, no credit card. A few minutes from photos to your first pages. If there's a birthday or family event coming up, that's the fastest way to see what we actually do.
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